Archive by category: ContentReturn
    How Content Marketing Really Works
    Content Marketing can help promote your business on several levels – some intuitive, and others requiring an understanding of how search engines determine where to place your business website and social media channels in SERPs (Search Engine Result Pages). If you want to have a firm grasp on how your marketing agency is proposing to spend your budget, take a few minutes to go through the mechanics of how Content Marketing really works for potential customers – and for search engine robots.
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    Posted in: Content, Content Marketing | Tags: Content Marketing , Blog Articles , News Articles , Press Releases , Business Quotes , Infographics , Google , Search Engines , Content , Video , Social Media | Comments (0) | View Count: (1748)
    Now TV Commercials at the gas pump!  Really? Sometimes in marketing, we
    If you think TV commercials at the gas pump are 'Pushy' you are correct. Push Marketing versus Pull Marketing. What's the difference and what type of marketing strategy does you business need? Why not try a Push-to-Pull Marketing Strategy? Never heard of it? That's because I made it up. It all makes sense after you read this.
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    Posted in: Content, Inbound Marketing | Tags: Push Marketing , Pull Marketing , Inbound Marketing , Push-to-Pull , internet marketing | Comments (0) | View Count: (1922)
     Branding Like a Fisherman Not Like Cattle - Quality Branding vs Quantity Branding
    Quality branding vs Quantity Branding. Build a brand that will last over time. Strong with substance behind it. Creating your brand requires thought and creativity. Before sticking your company logo on everything from mouse pads to coffee cups consider the value of your branding efforts.
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    Posted in: PPC, ROI, Content, Branding | Tags: Branding , ppc , Return on Investment | Comments (0) | View Count: (1554)
    Should Video Be Part Of Your Online Marketing Strategy?
    Is it worth your time and expense to create a brand video for your company’s website and/or social media channels?
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    Posted in: SEO, Video, Content | Tags: Internet Marketing , Video , Content , SEO , Bounce Rate , Click-Through Rate , Online Marketing | Comments (0) | View Count: (1569)
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